PIC

I have designed the hook Pic for the company Habo. The hook is available in three different sizes and three different colours: white, black and brushed steel.

The idea behind Pic is that the user contributes to the design by adding a picture to make every hook unique. In that way it is possible to either let the hook blend in with the environment by for example choosing the same wallpaper as on the wall behind where the hook is mounted, or you can make it stand out instead, depending on what kind of picture or photo you choose to use.

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I think it is interesting when the user can interact and customize the product.