TWININGS
THE TWININGS PROJECT
A school project in graphic design during the Interaction Designer programme at Linnéuniversitetet where the focus was on redesign and sustainability.
The task was to choose a brand and redesign it and at the same time try to transmit it as a sustainable brand, without falling into the trap of green washing.
I chose to work with the brand Twinings, which is a British tea producer with a long history as it was founded in 1706.
The original Twinings logo
My redesign of the Twinings logo
REDESIGNING THE LOGOTYPE
To me it was important that the new logotype still transmitted that Twinings is a brand that stands for quality and tradition as well as its 300 year history as a brand and company. At the same time I wanted to give the logotype a lighter, modern feeling. I chose a serif for the logotype to keep the sense of quality and tradition. The way the letters are divided by a gap in the middle contributes to a lighter feeling.
I wanted to give the packaging a softer expression, conveying that Twining is a company that cares both about the people and the environment that gets affected of their products. My intention was also to address a slightly younger target group.
The original Twinings packaging
My redesign of the Twinings packaging
REDESIGNING THE PACKAGING
I wanted to give the packaging a softer expression, conveying that Twining is a company that cares both about the people and the environment that gets affected of their products. My intention was also to address a slightly younger target group.